Today, in partnership with Amazon Rekognition, Butterfleye is introducing a proprietary facial recognition technology on its high definition wire-free security cameras. The facial recognition technology has the ability to identify and verify the face of individual peoples. The connected network of Butterfleye cameras allows for the transmission and notification of bad actors that are moving across network connected cameras. This technology has the ability to protect homes from unknown individuals and businesses from serial criminals. The more cameras deployed, the stronger the system gets.
Your privacy is not as important as our security: We, as a family, a community, and a city need to have security. Butterfleye has an obligation to protect the community in which its users live and work in. When criminals, including shoplifters, sex offenders, and burglars target our communities, we have the right to know who they are and what criminal acts they have committed. Knowledge of past crimes will give the public insights into how to protect themselves from the future crimes. The ability to analyze and cross reference databases of specific faces means the right of a person’s privacy is at stake. This is necessary because OUR security is more important than the privacy of a criminal’s identity.
Facial recognition gives instant access to insights gained from Butterfleye’s technology and can help management determine where shoplifting is occurring, at what time, and how to deal with it accordingly. Store owners will be able to add staff during times of high shoplifting activities and shift high value products away from areas that are prone to shoplifting. When a bad actor shows up in our community we have the moral and legal obligation to ensure that this person's impact is limited on our community. With rapid advancements in technology and an ever expanding database of images (Facebook, Instagram), which are user submitted and already public - Butterfleye has the ability to cross reference images recorded by our network of cameras and identify who the actor is and what and where he/she has previously been.
We are past the moral question of how “ethical” is it to record an individual's face and unmask the identity. The moral questions moving forward are how does the capturer of the face portray the individual captured on the camera and what diligence must the recorder of the face use with how they represent the individual in a public arena. The security of our family and community are much more important than a criminal’s right to have his identity protected.
Opening up our network to image databases and unmasking people’s identities works as a positive for individuals and families during times of crisis. Personal data is not and will not be collected indiscriminately. It is collected to resolve specific and identifiable problems.The end goal for both parties is a free and safe society. I want to respect my privacy but not their privacy is the dilemma that our public officials and first responders must now answer. But there is a middle ground to the context. The technology is here and regardless of your opinions, if we stop the use of such technology there will still be persons with bad intentions who ignore the restriction.