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Butterfleye's Biggest Update Ever

Butterfleye's Biggest Update Ever

Butterfleye Members now have access to Facial Recognition & 2-Way Audio

Butterfleye is constantly releasing tools and features to better help our community secure and monitor their homes and businesses. We purposely built Butterfleye to get smarter over time. We always have a plan for the future, which involves incorporating the latest technology to make Butterfleye the best wireless security camera.

Yesterday, we released two new features, Facial Recognition & 2-Way Audio. We also opened up Privacy Mode for every Butterfleye user. Below, is a demo and description of what the features can do and how we see them fitting into the Butterfleye ecosystem.

Facial Recognition:

Facial Recognition was developed in partnership with Amazon Rekognition; this feature gives users the ability to customize their alerts and environment dependent on who is seen. Butterfleye is able to identify individual humans (which you tag) and pets, letting you know exactly who came and went and at what time.

Say Hello with Butterfleye’s 2-Way Audio:

The most sought after feature from our Members was 2-Way Audio. 2-Way Audio allows you to communicate with whoever is in front of your Butterfleye camera. With Butterfleye’s App version 1.7.7 you will be able to talk back and forth with your Butterfleye device immediately.

Butterfleye gives you a voice at your home or business no matter where in the world you are; talk to your kids, dog, and employee with Butterfleye 2-Way Audio.


Privacy Mode:
Privacy Mode allows users to put their camera to sleep without manually turning the Butterfleye on or off. This allows for your home to remain private when you’re home and to arm your surveillance when you are away. Previously, only Members had access to this feature. But, as we roll out new features, we will release premium features that increase users’ Butterfleye experience.


These new features are included in Butterfleye Membership, which allows for 7, 30, or 365 day cloud storage on a rolling basis. As we move forward, membership will give you exclusive access to improvements and future features, all at one low cost. Membership is purchased on an account basis and not a per camera basis. *Upgrade inside the Butterfleye app

Your privacy is not as important as my security

Your privacy is not as important as my security

Today, in partnership with Amazon Rekognition, Butterfleye is introducing a proprietary facial recognition technology on its high definition wire-free security cameras. The facial recognition technology has the ability to identify and verify the face of individual peoples. The connected network of Butterfleye cameras allows for the transmission and notification of bad actors that are moving across network connected cameras. This technology has the ability to protect homes from unknown individuals and businesses from serial criminals. The more cameras deployed, the stronger the system gets.

Your privacy is not as important as our security: We, as a family, a community, and a city need to have security. Butterfleye has an obligation to protect the community in which its users live and work in. When criminals, including shoplifters, sex offenders, and burglars target our communities, we have the right to know who they are and what criminal acts they have committed. Knowledge of past crimes will give the public insights into how to protect themselves from the future crimes. The ability to analyze and cross reference databases of specific faces means the right of a person’s privacy is at stake. This is necessary because OUR security is more important than the privacy of a criminal’s identity.  

Facial recognition gives instant access to insights gained from Butterfleye’s technology and can help management determine where shoplifting is occurring, at what time, and how to deal with it accordingly. Store owners will be able to add staff during times of high shoplifting activities and shift high value products away from areas that are prone to shoplifting. When a bad actor shows up in our community we have the moral and legal obligation to ensure that this person's impact is limited on our community. With rapid advancements in technology and an ever expanding database of images (Facebook, Instagram), which are user submitted and already public - Butterfleye has the ability to cross reference images recorded by our network of cameras and identify who the actor is and what and where he/she has previously been.

We are past the moral question of how “ethical” is it to record an individual's face and unmask the identity. The moral questions moving forward are how does the capturer of the face portray the individual captured on the camera and what diligence must the recorder of the face use with how they represent the individual in a public arena. The security of our family and community are much more important than a criminal’s right to have his identity protected.

Opening up our network to image databases and unmasking people’s identities works as a positive for individuals and families during times of crisis. Personal data is not and will not be collected indiscriminately. It is collected to resolve specific and identifiable problems.The end goal for both parties is a free and safe society. I want to respect my privacy but not their privacy is the dilemma that our public officials and first responders must now answer. But there is a middle ground to the context. The technology is here and regardless of your opinions, if we stop the use of such technology there will still be persons with bad intentions who ignore the restriction.

Butterfleye Introduces Nero 1

Butterfleye Introduces Nero 1

San Mateo, California - Today, Butterfleye, Inc (, in partnership with Amazon AI (Amazon Rekognition), is introducing a proprietary facial recognition technology on its high definition wire-free security cameras. The facial recognition technology has the ability to identify and verify the faces of individual people. Butterfleye was founded on the premise that a camera must have the intelligence to be able to differentiate between a person or animal and shadows or tree branches moving in the wind. Intelligent and accurate notifications are the foundation of Butterfleye and today, Butterfleye is releasing its facial recognition technology - turning already smart alerts, smarter.

By combining Butterfleye’s proprietary on-camera computer vision and Amazon AI’s deep learning-based image recognition capabilities, we are able to identify and tag millions of faces accurately. This partnership allows Butterfleye access to powerful image and facial analysis technology, giving us a technological edge in the security camera market.

Butterfleye is easily installed in homes and businesses, providing meaningful insights. Facial recognition provides the foundation to various other features, including the ability to count people and create entry logs for familiar faces. Businesses will be able keep accurate employee logs, know the demographics and profiles of their customers, and build heat maps of the busiest paths inside the business. At home, Butterfleye will give key insights to when the dog walker arrives, when the kids left, and eventually when UPS delivered your Amazon package.

Butterfleye is excited to introduce Nero 1. Nero 1 ships with built-in facial recognition technology. When Nero 1 first arrives into one of our customers' hands, it doesn’t know anyone yet. Over a period of a few days, Butterfleye cameras capture various faces and prompt their users to recognize and tag known people. Once a face is known, Nero 1 saves this information permanently and if the user purchases additional Nero 1 cameras, the original Nero 1 shares its knowledge and database of known faces.

Nero 1's Notable Features:

  • High Quality Video - 1080p HD and 30 fps with facial recognition technology.
  • Local Storage - Twice more memory than the original Butterfleye (stores over 30 hours locally - about 60 days of events).
  • Japanese Battery Technology - Giving a 30% improvement on battery life compared to the previous generation.
  • Two Way Talk - Featuring improved audio performance from the original Butterfleye and ability to converse between Nero 1 and your iOS device.

Nero 1 is available on for $249.99 for a single camera and $599.99 for a three-pack.

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